Client: Instagram
Location: Anaheim, California
Task: As a main sponsor for VidCon 2024, Meta hosted the Instagram Creator Lounge at the Hyatt, and sponsored a booth at the convention center to connect with thousands of world-leading digital creators, platform innovators, and fans who attend each year.
Outcome: We designed a Creator Café as a reinvented third space that played on nostalgia while also being creator forward, while at the convention center we made a mini-version for all attendees to get a taste of Instagram’s offerings.
Instagram Creator Lounge @ Hyatt Regency Anaheim
Modular lounge space for organic connections
Instagram-worthy entrance, activation moments, and F&B
Creator Help Desk & interview space
Demo areas for Meta Ray-Bans and AI
Instagram Booth @ Anaheim Convention Center
AI demo area & photo moment
Mini Creator Help Desk
Role: Senior Account Manager
VidCon sizzle reel. Music has been removed for copyright protection.
Photos by Marissa Joy