Client: Rare Beauty
Location: Las Vegas, NV
Project: Rare returned to Sephora’s Store Manager Conference in Las Vegas and MKG worked with the team to produce their booth experience to bring store leaders into Rare Beauty’s world and immerse them in what’s new and exciting with the brand. Life size factices of Rare’s newest product, True to Myself Tinted Pressed Finishing Powder and its accompanying Powder Puff were created for a fun and impactful centerpiece. Guests were able to take polaroid photos to share their own “True to Myself” moment, test products, receive gratis from Rare, and a surprise signed photo from founder and owner, Selena Gomez.
Role: Senior Account Manager
